keyword research for seo course free - 2021

Hey everyone and welcome to another day of SEO unlocked, today is very exciting, because we're gonna start the journey into keyword research is one of the most fundamental steps of SEO.

Keyword Research

And the reason being is keywords is where it all starts. That's how people find you. if you do it right, great, you're not only going to get traffic, but you're going to get sales. If you do it wrong, you're going to get traffic, assuming you follow all the other materials I'm going to teach you. But if you do it wrong, you're going to get traffic. But what you'll find is, you won't get any sales, and I want to avoid you making that mistake. In other words, you need traffic that converts into leads or sales. And that's what this will teach you, as you unlocked as a seven-week course, as you already know, and we're in week one. So let's dive into keyword research. Are you getting the right traffic? And here's one of my favorite quotes is from the CEO of Google. And he says, anytime you type in a keyword, like Google, we have gone and stored copies of billions of pages in our index, we take the keyword and match it against the pages and rank them based on 200 plus signals, things like relevance, popularity, and how other people are using it. Google's looking at a lot of things.

So when you're doing keyword research, don't worry about the 200 factors. I know a lot of SEOs talk about them. I'm going to break it down. So the simplest possible, and you don't have to worry about every single algorithm change or factor in the algorithm because it's just too complicated. And it's just overwhelming. keyword research as I mentioned, picking the right keywords will make you more money, and picking the wrong ones will hurt you. In my last startup, I was getting roughly four times more traffic than my competition. They're worth $800 million during their peak, and we weren't even worth 1/10 of what they were worth. The reason being, I picked the wrong keywords that show traffic isn't everything. Now, most people start with Google Keyword Planner. It's a free tool by Google. You go in, you type in keywords, and Google roughly tells you how much traffic keyword gaps are what it costs.

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But there's something wrong with the approach. What's wrong with it is it tells you, hey, here's a keyword it gets traffic or doesn't get traffic. But it doesn't necessarily tell you the most important part is that traffic your audience is looking for will generate leads or revenue. And that's why I want you to skip using Google Keyword Planner. You can use Uber, which suggests it's a tool I built. There's a free version of it that anyone can go and use. And you can get tons of keyword ideas. And it breaks it down not just based on popularity, but also what's most likely going to convert and generate you revenue as well. keyword research and there are tons of reports in it. And I'll show you how to use it for this course. When you go to Uber suggests, you'll see a link that says keyword ideas on the left-hand navigation side. When you type it in, and you type in a keyword that you're trying to go after anything related to your space, such as like shaving or razors, it'll tell you what's popular, the cost per click, the SEO difficulty, that's the word SD you see the abbreviation there, or PD is paid difficulty. When SEO difficulty is under 40, it's easier to rank, for when it's over 40, it gets harder and harder to rank for.

Typically, when a keyword has a high cost per click, people are spending a lot of money because it's generating sales. It's scarce that companies spend a lot of money to bid for that keyword and paid ads if it's not generating any sales. And on the right side of the keyword ideas report. It shows you all the people that are ranked for that keyword, how many visits are roughly getting from that keyword, how many backlinks they have their overall site authority, that's what we call domain score, it's a metric from zero to 100, the higher than a number, like a Google or Amazon being like a 90 Plus or 100. those sites tend to dominate and rank for everything. keyword research When you see domain scores of less than, you know, 4050, it means that many sites are ranking for this keyword that doesn't have that much authority, and it's a much easier keyword to rank for. And this will give you ideas of if a keyword is good, right? Because you have the CPC data, it's easy to rank for SEO difficulty data. And you can also see on the right side who's ranking for it and reversing big brands going after these terms. In many cases or even smaller competitors that you know are doing well.

It tells you that it is a keyword that you should be on the lookout for. In addition to that, if you don't want to use Uber suggests there are many other ways to find keywords out there. I recommend using a combination of all of them because the more, the merrier. I love using Wikipedia. Right on Wikipedia pages, like let's say if I looked up the United States, it'd mention things like other countries bordering us like Canada or Mexico. mentioned things like the Statue of Liberty or the Star-Spangled Banner. Things like Wikipedia or other content pages around the web with explicit content can give you keyword ideas because these articles are filled with lucrative keywords. keyword research course free so make sure when you're reading content around the web, especially on competitor sites, look at what words are frequently mentioning. At first, you won't notice them. But when you have that thought in your mind that your competition is using keywords, you'll start noticing what they're mentioning over and over and over again. The concept of keywords is very similar to The Three Musketeers. They have a slogan, all for one and one for all. And here's what I mean by this. We call it the Musketeer intent. But your intent, hey, I want to rank on Google for a keyword, needs to be similar to the customer's intent, which is, Hey, I'm looking for this keyword because it solves a problem. You want to rank because not only do you want traffic, but you need to be able to solve the customer's problem.

If you solve their problem, you're much more likely to rank. On top of that. You also want to think about the influencers in tech. Why should people want to share your article on the social web are linked to it. Because if you get way more people linking to you, your rankings are going to be higher. So, in essence, when you're doing keyword research and creating content, and we'll go on to creating content in upcoming weeks, you need to make sure the intent aligns with each of these three groups. And don't worry about the details. Right now, we have worksheets and PDF that'll help break that all down for you and teach you how to do it step by step. When you're going after keywords, it all starts by understanding your goals. Do you want to rank for the keyword because you want more sales? Or do you want your product or service to generate more leads? Or do you want to feed different sections of your sales funnel with more traffic? Do you want to build awareness? Do you want that brand recognition, so everyone knows you like Nike or American Express? Or do you want all that organic traffic so you can remarket to those people and get them coming back to your site through ads? A journey looks something like this.

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It's all scattered. Not everyone goes through all the steps. But in essence, someone's out there, you know, they may go to a website or see a TV commercial, or go back to your site or click on your ads. keyword research course free but in general, they're going through a journey, whether it's opening up your emails, or reading the news, and hearing about your company; eventually, they all start at the same position and end up at the same position, right? They all start with having a problem or looking for something. And they all end up at the same place, which is they find the solution. And they tend to do the transaction like they buy a product or become a lead to learn more information. But it would help if you remember when you're going through this, your customer is a person.

They're not a robot. They're not a machine. They're real people. Like if you're selling beard products, would you target clean-shaven people? Of course not. And if you don't understand your customers, you're going to be wasting a lot of time. keyword research course free in addition to that, you need to also think about authority. Remember I mentioned Hey, it's not just about you or the person searching. It's also about authority because authority is what leads to more social shares and backlinks. And we'll go over backlinking in the up and coming weeks. But if you're not getting that authority and going after the right influencers, you're not going to get the links, which means it will be harder to rank. There are five steps to keyword success. keyword research course free the first is you need to build your keyword lists, then need to research your target Musketeer, then you need to understand the keyword metrics.

Next, you need to match the customer journey. And of course, last but not least, you need to refine your keyword list. So first building a keyword list. You go to Neil Patel comm slash training, and you'll be able to download the PDF there. And it breaks down how you can use it and what you need to do step by step. Second, you need to research your target Musketeer. It's all about researching that individual. So let's take an example, Dollar Shave Club.

A company that offers shaving products. And their mission is to help guys take care of their minds and bodies so they can be their best selves. Right? And they're based in Venice, California, and their whole model was razors, and all these things are costly. Let's send them to people monthly, make it simple, and make it affordable. So keeping the Dollar Shave example in mind, there are a few places where you can go to understand your customer. You can go to places like forms. There are forms on everything. Just google your keyword plus the word forms. Or it could be you know, board as well some people call them message boards or boards or groups, it's a great place where you can see what problems people are facing and.

Rank

What solutions they're looking for. It's all about understanding people because understanding them will help you lead that visitor into a customer. Once you get them to your site. Wikipedia, this is a great place to go as well, depending on what you're looking up, even things like shaving, they have different sections in there, like shaving in religion, or myths or history. This will all tell you what people are looking at. Because the way people write Wikipedia articles isn't just a Wikipedia article. It's a community, everyone's adjusting it, and they're adjusting the article to be the best article out there to help people looking for information on that subject and are looking to solve their problem. Read, it's another amazing place. keyword research 2021 you can see what's upvoted.

Things that are upvoted tend to be more popular. And this will give you ideas on what more people are interested in, which is great for you. Because the last thing you want to do is create content and go after keywords and subjects that people aren't that interested in. The other thing that I like doing is Uber suggests right. It's a tool on Neil patel.com. You can go to Neil Patel comm slash Uber suggests or click on the Tools link in the navigation.

SEO keyword research 2021 and then Uber says to type in any keyword. On the left-hand navigation, you'll see a list of suggestions once you go to the keyword ideas report. Most people don't do they don't click on the related tab, which I highlighted on this screen. This will give you the most amount of keyword ideas typically. And it sorts them by how popular they are.

Other related terms show you CPC data. That's how much people are paying for them. It even tells you things like pay difficulty, that's PD, how expensive it would be if you're going to pay for that keyword. I know this is an SEO course. But I thought I'd throw that in there as well. And SD, which stands for SEO difficulty. How hard is it to rank the higher than the number from zero to or one through 100? The higher the number, the harder it is to rank for the lower the number, the easier it is to rank for. You can also use suggestions through sites like eBay, Amazon, Google. We put a lot of this into Uber suggests as well automatically. So that way, you don't have to do much. You can also look at questions. And questions are what questions are people asking around this subject? Like, can you bring a shaving razor on the plane? Right? That's an example of a question that someone may be searching for that you can answer. Another tool that I love this one of my favorite ones, and I use this like once every three days, at least, it's Google Trends, because you can type in keywords, and they'll tell you what's trending. And this is great because you want to know where the markets are going. You don't want to be reactive as a marketer as an SEO.

You want to be proactive and going after areas that people will be more interested in in the future. And Google Trends shows you that, right? It shows you what's trending and what's becoming more and more popular over time. You can also correlate intent through prepositions. So again, the keyword ideas report on Uber suggests there's a prepositions tab, like shaving with razor bumps, right? And these are all long-term opportunities that you should be trying to rank for. Because of these longtail keywords, a lot of people aren't thinking about them.

SEO keyword research 2021 and yes, they don't drive the most amount of traffic today. But six months from now, a year from now, it adds up, and it can drive quite a bit in conversions. There's also Quora; it's one of the most popular questions and answers sites. You can see what's popular, whatever has tons of answers.

People are probably interested in that subject and are looking for answers as well. I like Amazon reviews as well. This gives me an idea of what people think, what they like, dislike, what I need to cover when trying to find the right keywords that appeal to my ideal audience. Then, of course, there are social shares. SEO keyword research 2021 so on Uber suggests, whenever you type in a keyword on the left-hand navigation, there's a navigation button called content ideas. This shows you all the popular blog posts around the web on that subject, and it breaks it down by social shares. So you can see the ones with the most social shares at the top, then it also looks at backlinks who's linking to them, estimated visits, and estimated visitors. How many visitors is this article getting from Google specifically? So I love looking at this because it tells me what traction content has. And it shows me that, hey, these keywords are better than others. Hey, these keywords do well, for the social web says a lot of shares. And these other keywords do better for Google search.

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The results are correct; the other thing you can do is just Google for the term and look at the results in the top 10. This will give you an idea of why people want to read about it because Google doesn't just rank sites at the top based on what keywords they put in or what links are pointing to the web. As the CEO of Google mentioned, they look at things like popularity experience.

So if a lot of people are reading an article, and they stick around for 10 minutes, versus they read another article from a competitor, and stick around for two seconds, and bounce away, what do you think will happen? Well, the one where everyone's sticking around for minutes, that one's going to rank higher. But the one where people bounce away, within two seconds, it'll tell Google that, hey, it doesn't matter how many links have had, or what their comments about people don't like this result. So we shouldn't rank it that highly.

Now, I was hoping you could do one thing, and this is one of my favorite tactics, but many SEOs don't do this. I want you to set up Facebook Audience Insights, okay? His doesn't mean you're going to be spending money on Facebook, or Yatra, run ads, or anything like that, don't worry. See, what's cool about Facebook Audience Insights is that they'll tell you exactly all the people who are visiting your website, what they like, and their interests. So that way, you can do better targeting. And the way you figure this out is to look at Facebook's pixel guide and install their pixel. When you install their pixel, what will happen is they're going to end up tracking the data on your website. And they'll end up giving you the demographic information on the people who are visiting your website. So you can see their interests, and they'll help you determine what keywords you should go after. So step one, log into Facebook and click on pixels.